Ambassador: Ray Mears

Over the past three decades the name Ray Mears has become recognised throughout the world as an authority on the subject of Bushcraft and Survival. He has also become a household name through his various television series, including Tracks, World of Survival, Trips Money Can’t Buy with Ewan McGregor, The Real Heroes of Telemark and many more. These programmes have reached out and touched the hearts of everyone, from small children to grandparents. They are enjoyed by many because of Ray’s down to earth approach, his obvious love for his subject and the empathy and respect he shows for indigenous peoples and their cultures. Being outside in the natural world, adventure and challenge, gaining new experiences and pushing boundaries beyond usual comfort zones, learning traditional skills and getting away from the modern world of technology – has huge benefits on people’s confidence, resilience and mental health. Ray has spent his life learning these skills and is truly a master of the subject he calls Wilderness Bushcraft.